Choosing the perfect pillow comes down to a mix of personal comfort and proper support. Here are a few things to consider:

• Loft (Height) – Loft refers to how tall the pillow is once your head is resting on it. Common choices include low, medium, and high loft options.
• Feel & Firmness – Different fill materials create different firmness levels, from plush and cushy to firm and supportive. Your comfort preference plays a big role here.
• Mattress Firmness – If you sleep on a softer mattress, you’ll often need a lower loft to keep your neck aligned. A firmer mattress usually works better with a higher loft pillow.
• Sleep Position – Side sleepers typically benefit from a taller pillow to fill the space between the shoulder and head. Back sleepers may prefer a medium or low loft for better neck alignment.
• Body Shape & Shoulder Width – Broader shoulders often need a higher pillow to keep the spine aligned, while heavier sleepers may sink deeper into the mattress and do better with a lower pillow.

The right pillow will keep your head, neck, and spine in comfortable alignment all night — so you wake up feeling rested instead of sore.